Business Assumption Worksheet for envisioning

This worksheet is originally created by Giff Constable to facilitate an assumptions discussion. I just wanted to add this to my blog to promote structured discussions about envisioning. There are plenty of other books and ideas out there, but I really like the easy way with this worksheet. Enjoy!

Business Assumptions

  1. I believe my customers have a need to _____.
  2. These needs can be solved with _____.
  3. My initial customers are (or will be) _____.
  4. The #1 value a customer wants to get out of my service is _____.
  5. The customer can also get these additional benefits _____.
  6. I will acquire the majority of my customers through _____.
  7. I will make money by _____.
  8. My primary competition in the market will be _____.
  9. We will beat them due to _____.
  10. My biggest product risk is _____.
  11. We will solve this through _____.
  12. What other assumptions do we have that, if proven false, will cause our business/project fail? _____.

User Assumptions:

  1. Who is the user?
  2. Where does our product fit in his work or life?
  3. What problems does our product solve?
  4. When and how is our product used?
  5. What features are important?
  6. How should our product look and behave?

Not every question apply to your project, but see how you are able to adapt. Next step is to priotitize these assumptions:

Business Prioritization Matrix

Prioritization matrix (source Lean UX by Jeff Gothelf with Josh Seiden p.22)

Create a chart like the prioritization matrix to identify project risks.

Better ideas or comments? Let me know.


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